.webp)
The Military Museums
The Military Museums is Canada's second-largest military museum in the country. It welcomes over 50,000 visitors each year and serves as a major cultural institution in Western Canada.
The Military Museums is one of Canada’s largest military museums, bringing together eight distinct museums and extensive collections in one place. With such a rich history and captivating in-person experience, they needed a website design that could better reflect that impact.
Drag & Slide
Identifying The Challenge
The three driving factors behind TMM’s new website were:
- Optimize navigation and page structures to better direct visitors to the right information
- Provide a cleaner interface to showcase current events and exhibitions
- Streamline online bookings to the museum
Previous Website
Optimizing the Navigation
Most websites are organized by how the organization is run. We did the opposite. We built the site based on the questions people actually ask when they are looking for something to do. We categorized the kind of content based on whether a visitor was looking to find details before their visit, discover current events or explore the museum's history. With quick links to key areas and a mega menu designed for easy exploration, visitors can quickly navigate the museum’s offerings without feeling overwhelmed.
Showcasing Events
The Events and Exhibitions pages were designed to make browsing simple and intuitive, with convenient filtering that helps visitors quickly find upcoming events, current exhibits, and past programming. Behind the scenes, we built a streamlined CMS structure that allows TMM staff to easily add, update, and archive content without relying on outside support.
Streamline Bookings
To streamline online bookings, we integrated Showpass’s API directly into the website to create a seamless ticketing experience for visitors. Whether purchasing general admission tickets or registering for special events, users can complete the process without leaving the site, while the integration communicates directly with TMM’s internal systems behind the scenes.
Where They Are Now
The finished website better reflects the scale, history, and experience of The Military Museums, while also making day-to-day management significantly easier for their team. From exploring exhibits and planning visits to booking tickets and promoting events, the new platform creates a more connected experience for visitors throughout. Built with flexibility and long-term usability in mind, the website gives TMM a completely refreshed foundation that can continue to grow alongside the organization for years to come.
The finished site exceeded our expectations and represents a massive improvement over our previous website. It has truly brought us into the modern age in terms of design, functionality, and usability. We would highly recommend Fairway Inc. to any organization looking for a thoughtful, high-quality web build.
.avif)
The Military Museums
Operations Officer, The Military Museums
Work With Fairway
Ready to talk about your new website?
Wondering if we'd be a good fit as your website design & development team? Interested in a fast, same-day quote? Reach out to us today!
