Website Design, PPC & SEO For Service Businesses
As an Edmonton Digital Agency, we provide a suite of online marketing services to help your business look the part, and compete with the big guys. From web design, to paid ads and SEO, we've got you covered.
- Our Services
- Website Design
- PPC & Google Ads
- SEO
Website Design & Development
At Fairway, all of our services start with a beautiful, functional, fast and mobile-friendly website design. Whether you're a new business looking to operate your first website, or you've recognized it's time to update your current one, Fairway specializes in websites that both highlight quality and drive conversions.
How We Build Your Site
Every Fairway website is designed and hosted with the premium web design system, and top-end Wordpress competitor, Webflow. As programmers, Webflow gives us the extensive tools to expand beyond the confounds of your typical website builder. We design every site with SEO, responsiveness and performance top of mind.
Editing Your Website
Though it's our responsibility to build you a beautiful website design, the Webflow Editor makes it very easy for you and your team to edit your content (text and images), create new dynamic pages, write blog posts, update galleries and more. Save the "techy" stuff for us and focus on telling your brand's story through your new Fairway designed website.
Website Performance is Key
Building a beautiful looking website only matters when the performance matches the look. We spend a great deal of effort on maximizing your websites potential both in terms of Google ranking, speed, mobile-layout and conversion rating. Equally important, our team regularly communicates with you regarding performance and areas for growth, without hiding behind tech jargon.
PPC & Google Ads Management
In order to compete with the big guys, paid advertising, primarily in the form of Google ads is often a necessary and promising form of online marketing. We help service businesses create meaningful ads, landing pages and conversion funnels to help drive and capitalize on online traffic. Talk to our team today to see if Google Ads is right for your business!
Market Research For Ad Growth
One of the necessary steps for advertising (in any capacity) is market research. Determining what trajectory your business thrives on is a major part of determining whether to double down or pull out all together. We take great pride in our transparency and will gladly help you determine where and when your business can thrive from Google Ads.
Establishing Your Ad Budget
Ensuring a successful ad campaign relies on having both "not too much" and "not too little" when selecting your ad budget. We help Google spend your daily budget on the best possible leads out there - but making sure you're not capping out too early is a critical part of getting the most out of your money. Likewise, setting an unrealistically high budget can be wasteful when there isn't any quality traffic. Our team helps you select the best budget for your ad campaign while keeping you up to date on performance.
Google Ads Performance Reporting
Google Ads is an excellent source for small and large businesses to allocate some of their marketing budget. With that said, we believe business owners and execs should be well aware of how their ads are performing at a convenient regularity. We share your Google ads performance results (as well as our suggestions for improvement and growth) with you on a bi-weekly basis (or at your request).
On-Site, Technical SEO & Google Ranking
Ranking on the top page and more specifically, in the top 5 is a big deal for online businesses that want to drive interested visitors to their products and services. Competing for Google ranking involves a very technical process. Most of which comes down to they way in which your website is built and what kind of content you produce. Interested in finding out how it works? Call us today for a free consultation.
Learning Your Business
All flourishing SEO campaigns start by fully understanding the ins and outs of the target business. SEO has many facets, all of which revolve around creating quality content for your visitors. In order for that content to be quality, we spend a healthy amount of time studying your business, your competitors and what industry we're looking to compete with.
Locating Growth Areas
SEO starts with looking at the "big picture" as well as the smaller ones. In order to start ranking your website to be found on Google, we need to establish what areas are the most promising in terms of driving the right traffic to your website. This is often a very over-looked component of establishing and growing your SEO - knowing where to spend your time and resources.
SEO Performance Reporting
SEO is a "long-haul" method of marketing. Ranking high on Google can be massively beneficial for businesses looking to increase exposure, prove their trustworthiness and ultimately drive sales. The process of achieving high rankings for related search terms can be very fruitful but almost always a long endeavor. We focus heavily on communicating performance along the way with our clients. From logging every hour, to regular phone calls and Google meets, we make sure that you and your business are up to date on the SEO performance of your website.
