Structure Group

Highlighting the Full Scope of Services

The original website focused almost entirely on rope access training. As part of a broader strategy, we developed new pages that reflect Structure Group’s full range of services including mining, electrical, pipefitting, and mechanical work. We also introduced dedicated content for the industries they work in, such as stadiums and arenas, mining, and civil infrastructure. This expanded content helps position them for a wider range of contracts, better reflecting the scope of their expertise.

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Projects Without a Platform

Structure Group's portfolio was one of their strongest assets, with unique jobs across Western Canada, but the old site didn’t showcase it effectively. We designed a project gallery that made it easy to browse and filter past work, and built custom case study pages that allowed for a deeper dive into each project. These pages offer credibility and social proofing while also acting as a sales tool for future opportunities. Structure Group's projects now exist on a general Projects page that offers custom filtering by service or industry. You can also find a catalog of relative work on each service/industry page, so visitors can explore examples without having to click around.

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Unclear Path for Site Visitors

With their previous site, visitors weren’t being guided toward key information or any direct call-to-action. To combat this, we restructured the navigation and created multiple entry points into service pages, project examples, and CTAs. A clear hierarchy and simplified layout now help users understand what Structure Group does best, and how to get in touch.

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Built to Grow With Them

The new site is fully scalable, with a flexible CMS structure powered by Webflow that makes it easy to add new projects, update content, and expand service offerings. Structure Group now has a digital foundation that supports their business today and adapts as they grow.