GNS Industrial Trailer Services

Moving Beyond a Basic Brochure Site

Competing in a space where many competitors had already invested in stronger digital platforms, the team at GNS Trailers were ready to invest in a modern platform that better supported their dealers, simplified the customer journey, and focused on long-term growth. We worked closely with them to create a website that communicates their value clearly and supports both product education and lead generation.

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Showcasing Their Product Line

One of the main priorities was helping potential buyers and dealers quickly understand what GNS has to offer. We reorganized their product pages and specs into a clearer structure, breaking down categories by use case and trailer type. This improved navigation and allowed users to find the right equipment faster.

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Designed Around the Buyer Journey

We designed the site to help visitors take important next steps, such as requesting a quote, finding a dealer, or reaching out to GNS. Clear calls to action were strategically placed across the site to support leads, and the updated content highlights product benefits, strength, and performance.

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Developed to Scale

We built the site in Webflow with scalability in mind, making it easy to update with new products, specs, or dealer information. We also laid the foundation for better SEO performance, giving GNS a stronger long-term presence as they expand their reach.